Top 5 Beauty Retail Apps Performance on Unified Platform in Europe, Q3 2024

In the third quarter of 2024, the European beauty retail app market on the unified platform showed dynamic trends in downloads and active users. According to Sensor Tower data, the top five beauty retail applications displayed varied performances, offering unique insights into user engagement across the region.

Mein dm, published by dm-drogerie markt GmbH + Co. KG, experienced a notable increase in weekly downloads, peaking at around 302K in early September. The app's weekly active users also rose significantly, reaching approximately 2.9M by the end of the quarter.

SEPHORA - Maquillage, Parfum saw a gradual decline in weekly downloads, starting from 219K in early July to about 141K by the end of September. Its weekly active users showed a similar trend, decreasing from 1.1M to 978K over the same period.

ЛЭТУАЛЬ быстрая доставка домой maintained a steady rate of weekly downloads, beginning at 116K and closing the quarter at approximately 67K. The app's weekly active users decreased from 410K to around 318K throughout the quarter.

Gold Apple demonstrated a stable download pattern, with numbers fluctuating between 78K and 100K weekly. Active users increased from 723K in early July to 819K by the end of September, showcasing a positive engagement trend.

Notino: profumi e cosmetici exhibited an upward trend in weekly downloads, starting at 103K and ending the quarter at 101K. Active users also showed growth, rising from 429K to 427K during this period.

These insights highlight the dynamic nature of the beauty retail app market in Europe. For further details and comprehensive data, visit Sensor Tower.